KOE Fashion Show is an annual event showcasing the creations of young designers from LAB Institute of Design and Fine Arts. Every year the identity is redesigned to match graduates’ chosen theme. For the 2023 show the theme was imperfection. The rugged and organic logo is cut out of the same tracing paper that the designers use while drawing their patterns. The paper is used in the promotional photos and as gift wrapping material for the guests attending the show.
In addition I created frame-by-frame animations using a scanner to give similar rough character to some of the videos as the logo has.
Photography: Mark Sergeev
Promovideo: Anton Kunnas & Rebekka Huomo
Promovideo: Anton Kunnas & Rebekka Huomo